Social Media Crisis Simulation Exercise

As a Content Specialist, design a crisis simulation exercise for {{brand_name}} social media team.

Team Size: {{team_size}}
Industry Risk Level: {{risk_level}}
Exercise Duration: {{duration}}

Create simulation framework:

## SCENARIO DEVELOPMENT

Crisis Types to Simulate:
- Product/service failure
- Employee misconduct
- Customer viral complaint
- Data breach or security
- Controversial statement

Scenario Components:
- Trigger event description
- Timeline of escalation
- Stakeholder involvement
- Media attention elements

## EXERCISE STRUCTURE

Phase 1 - Detection:
- How crisis surfaces
- Initial alert process
- Team notification

Phase 2 - Assessment:
- Severity evaluation
- Stakeholder impact
- Response priority

Phase 3 - Response:
- Statement drafting
- Channel-specific messaging
- Escalation decisions

Phase 4 - Recovery:
- Follow-up communications
- Reputation monitoring
- Learning documentation

## EVALUATION CRITERIA
- Response time benchmarks
- Message appropriateness
- Escalation decision quality
- Team coordination
- Stakeholder management

## DEBRIEF PROTOCOL
- What went well
- Improvement areas
- Process updates needed
- Training gaps identified

Provide 3 complete crisis scenarios with inject timelines.