Cross-Sell Introduction Email

Introduce a cross-sell opportunity to an existing customer.

Customer: {{customer_name}}
Current product: {{current_product}}
Cross-sell product: {{cross_sell_product}}
Connection point: {{connection}}

Create cross-sell introduction:

1. Opening Strategy
   - Reference current relationship
   - Acknowledge their success
   - Natural transition to new topic

2. Email Draft
   - Subject line that gets opened
   - Opening that feels personal
   - Value connection explained
   - Low-pressure ask
   - Clear next step

3. Follow-Up Sequence
   - If no response
   - If interested
   - If timing is bad

4. Discovery Questions
   - For the introductory call
   - Understanding their need
   - Qualification elements

5. Objection Handling
   - "We are happy with current solution"
   - "Budget already set"
   - "Not my decision"