Expansion Revenue Strategy

Develop an expansion revenue strategy for {{product_name}}.

Current revenue: {{current_revenue}}
Customer segments: {{segments}}
Expansion opportunities: {{opportunities}}

**Expansion Levers:**

1. **Upsell (Higher Tiers)**
   - What triggers tier upgrades?
   - Value differentiation between tiers
   - Upgrade friction points
   - Upgrade prompts timing

2. **Cross-sell (Additional Products)**
   - Complementary products
   - Bundle opportunities
   - Cross-sell triggers

3. **Seat Expansion**
   - Virality mechanisms
   - Team growth indicators
   - Land and expand motion

4. **Usage Expansion**
   - Usage-based pricing opportunities
   - Value metrics alignment
   - Consumption growth drivers

**Segment Strategy:**
For each segment:
- Primary expansion lever
- Expansion potential ($)
- Key triggers
- Intervention points

**Execution Plan:**

1. **Product Changes**
   - Features that drive expansion
   - Upgrade paths to build
   - Usage limits to implement

2. **GTM Motions**
   - Sales involvement triggers
   - Self-serve expansion flows
   - Customer success playbooks

3. **Metrics and Tracking**
   - Net revenue retention target
   - Expansion metrics
   - Leading indicators