Win-Loss Analysis Interview Guide

Create a win-loss analysis interview guide for a {{outcome}} deal with {{company_name}}.

Deal context:
- Deal size: {{deal_size}}
- Sales cycle length: {{cycle_length}}
- Competitors involved: {{competitors}}

Generate:
1. Opening script to set context and build rapport
2. 12-15 probing questions covering:
   - Decision criteria and process
   - Perception of our solution vs alternatives
   - Sales experience feedback
   - What would have changed the outcome
3. Closing questions to uncover additional insights
4. Thank you script

Include interviewer notes on what to listen for.