Advocacy Case Study Interview Guide

As VP Customer Success, I need to conduct a case study interview with a customer advocate.

Interview Context:
- Customer: {{customer_name}}
- Success Story: {{success_summary}}
- Interview Duration: {{time_limit}}

Constraints:
- Maximum 12 questions
- Must cover challenge, solution, and results
- At least 2 quotable moments targeted
- Results must include specific metrics
- Timeline must be established

Structure the interview guide:

Section 1 - Context and Challenge - 3 questions max:
- Establish business context
- Define the problem they faced
- Quantify the impact of the challenge

Section 2 - Solution Journey - 4 questions max:
- Capture selection process
- Document implementation experience
- Highlight key adoption moments
- Note internal champions

Section 3 - Results and Impact - 3 questions max:
- Gather specific metrics
- Capture business outcomes
- Document team impact

Section 4 - Future and Recommendation - 2 questions max:
- Explore ongoing value
- Request quotable recommendation

Include follow-up probes for each question.