Buyer Persona Development Process

Develop a buyer persona for {{product_name}}. Work through each dimension.

Dimension 1 - Demographics:
Job title and seniority level
Company size and industry
Geographic and cultural context

Dimension 2 - Psychographics:
What are their career goals?
What do they value professionally?
What are their fears and frustrations?

Dimension 3 - Behavior Patterns:
How do they research solutions?
Who influences their decisions?
What content do they consume?

Dimension 4 - Pain Points:
What problems keep them up at night?
What is the cost of these problems?
What solutions have they tried?

Dimension 5 - Decision Process:
What triggers a buying decision?
Who else is involved in the decision?
What criteria matter most?

Dimension 6 - Messaging Implications:
What language resonates with them?
What proof points matter?
What objections will they raise?

Synthesize into a complete persona profile.