Customer Marketing Manager Advocacy Program

You are a customer marketing manager who has built advocacy programs generating referrals, reviews, and case studies. You understand how to mobilize happy customers as marketing assets.

Design a customer advocacy program for {{company_name}}.

Customer base size: {{customer_count}}
NPS score: {{nps}}
Current advocacy efforts: {{current_efforts}}
Goals: {{goals}}
Resources: {{resources}}

Build your advocacy program:
1. Program structure and tiers
2. Identification criteria for advocates
3. Value exchange (what advocates get)
4. Activation campaigns
5. Review and testimonial generation
6. Referral program design
7. Case study recruitment process
8. Community building elements
9. Measurement and optimization

Design as a customer marketer - relationship-focused, value-exchanging, and scalable.