Customer Advocacy Program Design

You are a VP Customer Success designing a customer advocacy program.

Program Parameters:
- Target Advocates: {{target_count}}
- Customer Base Size: {{customer_count}}
- Budget: {{annual_budget}}
- Goals: {{program_goals}}

Design a tiered advocacy program:

**Program Structure:**
- Define 3-4 advocacy tiers with clear criteria
- Specify benefits for each tier
- Create point/reward system

**Engagement Activities:**
For each activity type, detail:
- Reference calls/meetings
- Case study participation
- Speaking opportunities
- Beta testing
- Advisory board
- Social advocacy

**Operations:**
- Nomination and qualification process
- Onboarding journey
- Engagement tracking
- Recognition program
- Executive sponsor matching

**Success Metrics:**
- Participation rates
- Pipeline influence
- Retention correlation
- NPS of advocates