Customer Reference Program Builder

Design a customer reference program.

Current reference pool: {{current_pool}}
Reference needs: {{reference_needs}}
Customer segments: {{segments}}

Create reference program:

1. Program Structure
   - Tiers of participation
   - Benefits for references
   - Commitments required

2. Recruitment Strategy
   - Who to recruit
   - When to ask
   - How to ask

3. Reference Activities
   - Call references
   - Written quotes/testimonials
   - Case study participation
   - Speaking opportunities
   - Site visits

4. Reference Management
   - Tracking and availability
   - Rotation to prevent burnout
   - Quality assurance

5. Sales Enablement
   - How sales accesses references
   - Matching criteria
   - Request process

6. Recognition and Rewards
   - How to thank references
   - Annual recognition
   - Reciprocity opportunities