Marketing Automation Journey Design

Design an automation journey for {{journey_type}}.

Step 1 - Journey Goal:
What is the desired outcome?
What defines a successful journey completion?
What is the timeline for this journey?

Step 2 - Entry Criteria:
What triggers entry into this journey?
What segments should enter?
What segments should be excluded?

Step 3 - Journey Mapping:
What is the sequence of touchpoints?
What is the logic between steps?
What branches are needed based on behavior?

Step 4 - Content Requirements:
For each touchpoint:
- What message is delivered?
- What value is provided?
- What action is requested?

Step 5 - Timing Logic:
What delays between touchpoints?
What time-of-day considerations?
What frequency caps apply?

Step 6 - Exit Criteria:
What completes the journey successfully?
What stops the journey early?
What happens after exit?

Step 7 - Testing and Optimization:
How do we test the journey?
What metrics do we monitor?
What triggers optimization?

Develop the complete journey architecture.