Product Messaging Refresh Process

Refresh messaging for {{product_name}}.

Step 1 - Current State Assessment:
What is the current messaging?
When was it last updated?
What has changed in the market or product since?

Step 2 - Market Evolution:
How has the competitive landscape changed?
What new trends affect our positioning?
What language has the market adopted?

Step 3 - Customer Insight:
What are customers saying now?
What language do they use to describe value?
What objections have emerged?

Step 4 - Product Changes:
What new features or capabilities exist?
What improvements have been made?
What new use cases have emerged?

Step 5 - Gap Identification:
Where is current messaging falling short?
What opportunities are we missing?
What confuses or misleads?

Step 6 - New Messaging Development:
Updated value proposition
Refreshed supporting messages
New proof points and social proof

Deliver the refreshed messaging framework.