In-App Messaging Strategy

Design an in-app messaging strategy for {{product_name}}.

User segments: {{segments}}
Key moments: {{moments}}
Current challenges: {{challenges}}

**Messaging Strategy:**

**1. Message Types**

*Announcements*
- New features
- Updates
- Maintenance

*Guidance*
- Onboarding tips
- Feature education
- Best practices

*Prompts*
- Upgrade nudges
- Action encouragement
- Feedback requests

*Alerts*
- Errors
- Warnings
- Confirmations

**2. Targeting Rules**

| Message | Segment | Trigger | Frequency |

**3. Placement Strategy**
- Modals (high importance)
- Banners (awareness)
- Tooltips (contextual)
- Slideouts (detailed)

**4. Timing Rules**
- Session timing
- User state considerations
- Frequency caps
- Dismissal behavior

**5. Content Guidelines**
- Headline patterns
- Body copy limits
- CTA best practices
- Image usage

**6. Personalization**
- User attribute targeting
- Behavioral targeting
- A/B testing

**7. Measurement**
- View rate
- Engagement rate
- Dismissal rate
- Goal completion

**8. Governance**
- Approval process
- Conflict rules
- Priority system