Kano Model Feature Analysis

Analyze features using the Kano Model for {{product_name}}.

Features to analyze: {{features}}
Target segment: {{segment}}

For each feature, determine category:

**Must-Be (Basic)**
- Expected by customers
- Absence causes dissatisfaction
- Presence does not increase satisfaction

**One-Dimensional (Performance)**
- More is better
- Satisfaction proportional to delivery
- Competitive differentiator

**Attractive (Delighters)**
- Not expected
- Absence does not cause dissatisfaction
- Presence causes disproportionate delight

**Indifferent**
- No impact on satisfaction either way
- Potentially should not build

**Reverse**
- Some customers want it, others do not
- Could decrease satisfaction

**Analysis Framework:**
| Feature | Category | Evidence | Priority Implication |

**Strategic Insights:**
- Must-Be gaps (table stakes we are missing)
- Performance areas to invest in
- Delighter opportunities
- Features to deprioritize

**Note:** Categories shift over time as delighters become expectations. Consider market evolution.