Opportunity Sizing Calculator

Let us think through the opportunity size for {{opportunity_name}} step by step.

Context: {{context}}

Step 1: Define the addressable market
- Who could potentially use this?
- What is our current reach to these users?

Step 2: Estimate adoption
- Of those who could use it, what % would try it?
- Consider awareness, motivation, and friction

Step 3: Calculate frequency
- How often would adopters use this?
- Is this daily, weekly, monthly?

Step 4: Quantify value per use
- What is the impact each time?
- Can we tie to revenue, retention, or efficiency?

Step 5: Build the model
- Addressable users x Adoption rate x Frequency x Value = Opportunity size
- Show your math for each variable

Step 6: Sensitivity analysis
- What if adoption is half of expected?
- What if value per use is lower?

Step 7: Compare to effort
- Is the opportunity worth the investment?

Show all reasoning and calculations.