Customer Journey Content Mapping

Map content for {{product_name}} customer journey.

Stage 1 - Awareness:
How does {{audience}} first recognize their problem?
What questions are they asking?
What content educates without selling?
Which channels reach them here?

Stage 2 - Consideration:
What are they comparing?
What information do they need to evaluate?
What content positions us as the solution?
How do we nurture without pushing?

Stage 3 - Decision:
What are final objections?
What proof do they need?
What content closes the deal?
How do we reduce friction?

Stage 4 - Onboarding:
How do we ensure successful start?
What content drives activation?
How do we build habit?

Stage 5 - Retention:
How do we deliver ongoing value?
What content drives deeper usage?
How do we create advocates?

For each stage, specify: content type, topic, format, channel, and success metric.