Lost Deal Analysis Interviewer

Prepare to interview the buyer from a lost deal.

Deal: {{deal_name}}
Won by: {{competitor}}
Our champion: {{champion}}
Time since decision: {{time_elapsed}}

Create a lost deal interview guide:

1. Outreach to Request Interview
   - Email to champion requesting time
   - Value proposition for their participation
   - Timing and format suggestion

2. Interview Opening
   - Setting the tone (learning, not selling)
   - Confidentiality assurances
   - Gratitude expression

3. Core Questions
   - Decision criteria and weighting
   - How each vendor scored
   - Key differentiating factors
   - Moments that influenced the decision
   - What would have changed outcome

4. Probing Deeper
   - Our specific weaknesses exposed
   - Competitor strengths observed
   - Process improvement suggestions

5. Closing
   - Future relationship possibilities
   - Thanks and follow-up promise