Demand Gen Campaign Architecture

Architect a demand gen campaign for {{product_name}}.

Phase 1 - Campaign Goal Definition:
What is the pipeline target?
What is the timeline?
What conversion rates do we expect at each stage?

Phase 2 - Audience Targeting:
Which segments of {{audience}} are we targeting?
What are their defining characteristics?
Where can we reach them?

Phase 3 - Offer Strategy:
Top of funnel: What content attracts?
Middle of funnel: What content nurtures?
Bottom of funnel: What converts?

Phase 4 - Channel Mix:
Paid channels and budget allocation
Organic channels and tactics
Partner and co-marketing opportunities

Phase 5 - Content Requirements:
Landing pages needed
Email sequences required
Ads and creative assets

Phase 6 - Technology and Tracking:
What tools are needed?
What tracking must be in place?
How do we attribute success?

Develop the complete campaign architecture.