Engagement Loop Designer

J

Jordan Reyes

@jordan-reyes

·

Design effective engagement loops that drive user retention

45 copies0 forks
Design an engagement loop for {{product_or_feature}}.

Current engagement: {{current}}
Desired behavior: {{desired}}
User motivation: {{motivation}}

**Engagement Loop Framework:**

**1. Trigger**

*External Triggers*
- Notifications
- Emails
- Social prompts
- Advertising

*Internal Triggers*
- Emotional states
- Situations
- Habits formed

**2. Action**
- Simplest action user can take
- Friction reduction
- Clear path forward
- Ability requirements

**3. Variable Reward**

*Reward Types*
- Tribe (social rewards)
- Hunt (resources/information)
- Self (achievement/mastery)

*Variability*
- Unpredictable elements
- Personalization
- Discovery

**4. Investment**
- User puts something in
- Data, content, preferences
- Makes future use better
- Increases switching cost

**Loop Design:**

| Stage | Element | Implementation |
| Trigger | | |
| Action | | |
| Reward | | |
| Investment | | |

**Ethical Considerations:**
- User value alignment
- Addiction prevention
- Transparent design

**Metrics:**
- Loop completion rate
- Return frequency
- Investment depth

Details

Category

Analysis

Use Cases

Retention designBehavioral product designEngagement optimization

Works Best With

gpt-4claude-3
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