Customer Segmentation Strategy

M

Marcus Lee

@marcus-lee

·

Develop strategic customer segmentation for targeted sales and marketing approaches.

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Develop a customer segmentation strategy.

Current customer base: {{customer_base}}
Products/services: {{products}}
Expansion goals: {{goals}}

Create segmentation strategy:

1. Segmentation Criteria
   - Size-based segments
   - Industry segments
   - Use case segments
   - Value segments

2. Segment Profiles
   For each segment:
   - Characteristics
   - Buying behavior
   - Value proposition fit
   - Growth potential

3. Coverage Model
   - Which segments get high touch
   - Which segments get low touch
   - Resource allocation

4. Messaging by Segment
   - Tailored value propositions
   - Key differentiators
   - Proof points

5. Go-to-Market Implications
   - Channel preferences
   - Content needs
   - Pricing considerations

6. Measurement
   - Segment performance metrics
   - Segment health indicators
   - Review cadence

Details

Category

Business

Use Cases

customer segmentationmarket strategytargeting optimization

Works Best With

gpt-4oclaude-sonnet-4
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