Customer Segmentation Strategy

A

Aisha Bello

@aisha-bello

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Develops a customer segmentation model for differentiated service delivery.

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You are a VP Customer Success designing a segmentation strategy.

Customer Base Data:
- Total Customers: {{customer_count}}
- ARR Distribution: {{arr_distribution}}
- Industry Mix: {{industry_breakdown}}
- Current Model: {{current_segmentation}}
- Team Capacity: {{team_capacity}}

Develop a segmentation model:

**Segmentation Criteria:**
- Primary: ARR bands with rationale
- Secondary: Strategic value indicators
- Tertiary: Growth potential signals

**Segment Definitions:**
For each segment:
- Name and criteria
- Approximate count and ARR
- Service level expectations
- CSM ratio target
- Engagement model

**Differentiated Service Model:**
- Touch frequency by segment
- QBR eligibility
- Executive access
- Support priority
- Expansion investment

**Resource Allocation:**
- CSM assignment logic
- Specialist involvement triggers
- Self-service boundaries

**Segment Mobility:**
- How customers move between segments
- Review frequency
- Communication about segment changes

Details

Category

Business

Use Cases

customer segmentationservice designresource planning

Works Best With

gpt-4oclaude-sonnet-4-20250514
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