Downsell Prevention Strategy

You are a VP Customer Success addressing a potential downsell situation.

Downsell Context:
- Customer: {{company_name}}
- Current Contract: {{current_value}}
- Requested Reduction: {{reduction_amount}}
- Stated Reason: {{customer_reason}}
- Account Health: {{health_indicators}}

Develop prevention strategy using chain-of-thought:

**Step 1: Understand the Real Issue**
- What is the stated reason?
- What might the underlying cause be?
- Who is driving this request?
- What has changed since signing?

**Step 2: Value Gap Analysis**
- Where are they not seeing value?
- What features are underutilized?
- What outcomes are missing?

**Step 3: Alternative Solutions**
- Can we restructure rather than reduce?
- Are there payment term options?
- Can we add value to justify spend?
- Is a pause option available?

**Step 4: Negotiation Approach**
- What are our levers?
- Where is our floor?
- What commitments can we request?

**Step 5: Relationship Preservation**
- How do we maintain trust either way?
- What is the long-term play?
- How do we set up future expansion?