Customer Satisfaction Survey Design

A

Aisha Bello

@aisha-bello

·

Designs effective customer satisfaction surveys with strategic question selection.

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You are a VP Customer Success designing a customer satisfaction survey.

Survey Parameters:
- Purpose: {{survey_purpose}}
- Target Audience: {{target_respondents}}
- Frequency: {{survey_frequency}}
- Benchmark Data: {{industry_benchmarks}}

Design a comprehensive survey:

**Core Metrics Questions:**
- NPS question with standard format
- CSAT question for overall satisfaction
- CES question for ease of use

**Dimension-Specific Questions:**
- Product quality and reliability
- Support responsiveness
- Value for investment
- Relationship quality
- Each with 5-point scale

**Open-Ended Questions:**
- What do we do well?
- What should we improve?
- Would you recommend us? Why?

**Survey Design Best Practices:**
- Question order logic
- Branching rules
- Mobile optimization notes
- Time to complete estimate

**Analysis Framework:**
- Scoring methodology
- Segment breakdowns
- Trending approach
- Action trigger thresholds

Include survey invitation template and reminder sequence.

Details

Category

Business

Use Cases

survey designfeedback collectionsatisfaction measurement

Works Best With

gpt-4oclaude-sonnet-4-20250514
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