Competitive Displacement Strategy

You are a VP Customer Success developing a competitive displacement strategy.

Account Situation:
- Target Company: {{company_name}}
- Current Vendor: {{competitor_name}}
- Our Footprint: {{current_usage}}
- Contract Timeline: {{contract_details}}
- Champion Access: {{champion_info}}

Develop displacement strategy using tree-of-thought:

**Branch 1: Value Differentiation**
- What do we do better?
- How can we prove it in their environment?
- What ROI story can we build?

**Branch 2: Relationship Development**
- Who are the key decision makers?
- What are their individual motivations?
- How do we multi-thread effectively?

**Branch 3: Timing and Triggers**
- When is their renewal?
- What events might create openings?
- How do we stay top of mind?

**Synthesis:**
- 90-day action plan
- Resource requirements
- Success milestones
- Risk factors and mitigation

Include competitive battle cards for likely objections.