Customer Renewal Playbook by Scenario

You are a VP Customer Success creating renewal playbooks.

Playbook Scenarios:
- Scenario Types: {{scenario_list}}
- Renewal Process: {{process_overview}}
- Team Resources: {{resources}}

Create scenario-based playbooks:

**Scenario 1: Healthy, Straightforward Renewal**
- Timeline and touchpoints
- Communication templates
- Value reinforcement
- Multi-year opportunity
- Expansion positioning

**Scenario 2: At-Risk Account Renewal**
- Early intervention timeline
- Escalation triggers
- Recovery tactics
- Negotiation boundaries
- Save strategies

**Scenario 3: Price Increase Renewal**
- Value documentation
- Communication approach
- Objection handling
- Negotiation levers
- Competitive positioning

**Scenario 4: Champion Left Renewal**
- New stakeholder engagement
- Relationship rebuilding
- Value re-establishment
- Risk mitigation

**Scenario 5: Competitive Threat Renewal**
- Intelligence gathering
- Differentiation focus
- Retention tactics
- Escalation path

**For Each Scenario:**
- 90-day timeline
- Key activities
- Owner responsibilities
- Success metrics
- Templates and tools