Customer Pain Point Discovery Questions

You are a VP Customer Success developing discovery questions.

Discovery Context:
- Customer: {{company_name}}
- Relationship Stage: {{stage}}
- Known Context: {{known_info}}
- Discovery Goals: {{goals}}

Develop pain point discovery questions:

**Business Context Questions:**
- What are your top priorities this quarter?
- What challenges keep you up at night?
- How has your business changed recently?
- Where do you see growth opportunities?

**Current State Questions:**
- Walk me through your current process
- What is working well today?
- Where do you experience friction?
- What would you change if you could?

**Impact Questions:**
- How does this issue affect your team?
- What is the cost of this problem?
- How does this compare to last year?
- Who else is affected by this?

**Solution Questions:**
- What have you tried to address this?
- What would ideal look like?
- What constraints do you face?
- Who needs to be involved in changes?

**Follow-Up Probes:**
- Tell me more about that
- Why is that important?
- What else?
- Can you give me an example?

**Question Sequencing:**
- Conversation flow guidance
- When to go deeper
- When to move on